Shopify alternative · India

Be the next D2C brand on every order.

Dream big and build fast on owned commerce. The stack Indian founders use when Shopify rent stops making sense.

Sell online and in person—D2C, multi-vendor, and B2B—from one owned codebase. No app rent on every order.

₹5k Launch store ₹25k Growth build ₹1.4L Marketplace

6+ Years building commerce
50+ Stores shipped
0% Platform fees
45 Days to marketplace
The real cost

Why founders switch

Shopify-class stacks look cheap until commission, apps, and lock-in compound.

Commission drag

Platform fees on every lakh in GMV.

App tax

₹1.5k–5k/mo for basics you need.

Own the engine

Your data, SEO, and stack — yours.

Read the full Shopify alternative guide · Commerce guides

TCO calculator

Year-one savings

Drag revenue to compare Shopify-class SaaS fees vs owning your store.

Estimated year-one savings vs Shopify-class SaaS at your revenue

My year-one cost estimate

Adjust monthly revenue — costs update instantly.

Monthly revenue ₹1,00,000 / month
SaaS Year 1 total
Owned Year 1 total
SaaS platform (yr 1)
Owned platform (yr 1)
You keep

SaaS: subscription + apps + 2% GMV. Owned: ₹25k setup + ₹1,200/mo hosting (Growth Store).

Transparent pricing

Fixed packages

One-time build fees with flat hosting — compare against year-one SaaS rent in the table below. Payment: 50% advance, 25% on first deployment, 25% after feedback sign-off.

Compare year-1 TCO

Launch Store

First store · validate demand

₹5,000

One-time build

  • Mobile storefront
  • Catalog + checkout
  • Razorpay ready
  • Test demand
Free 2-min fit check

Marketplace

Multi-vendor · apps included

₹1,40,000

30–45 day delivery

  • Admin + vendor dashboards
  • Buyer & seller apps
  • Affiliate payouts
  • 6 mo support
Free 2-min fit check
Payment schedule

Milestone payments

50% advance to start, 25% on first deployment, 25% once all feedback changes are completed — no full upfront invoice.

Build fee split
50% 25% 25%
  1. Advance

    Due when you approve scope and we begin the build.

  2. First deployment

    Due when your store or platform is first deployed (staging or production).

  3. Project completion

    Due once all agreed feedback changes are completed and signed off.

Total cost of ownership

SaaS vs owned — TCO

Shopify-class rent vs owned Growth Store—same revenue, lower year-one and long-run TCO.

At ₹10L / yr revenue

SaaS
Owned

Year 1 TCO ₹10L / yr revenue

SaaS ₹61,500+
Owned ₹39,400

Year 3 TCO ₹25L / yr revenue

SaaS ₹1,84,500+
Owned ₹68,200

Year 5 TCO ₹50L / yr revenue

SaaS ₹3,07,500+
Owned ₹97,000
View full comparison table
SaaS vs owned commerce cost comparison
Metric SaaS (Shopify-class) Owned (Growth Store)
One-time development ₹0 (templates extra) ₹25,000 setup
Monthly platform / hosting ₹2,000 – ₹20,000+ ₹1,200 flat utility
Transaction commission Up to 2.0% 0%
Monthly app add-ons ₹1,500 – ₹5,000 ₹0 (native core)
Year 1 TCO ₹10L / yr revenue ₹61,500+ ₹39,400
Year 3 TCO ₹25L / yr revenue ₹1,84,500+ ₹68,200
Year 5 TCO ₹50L / yr revenue ₹3,07,500+ ₹97,000
Returns / RMA engine Paid monthly app Included native
B2B / wholesale logic Shopify Plus only Included native
Infrastructure ownership No (proprietary lock) Yes (100% owned)

Run your own estimate

Native core

Built in no app rent

Returns, GST, promos, OTP, and admin roles ship in your codebase—not as ₹1,500–₹5,000/mo Shopify apps stacked on top of platform fees.

Storefront & checkout

  • Storefront Next.js · fast SEO
  • Payments Razorpay · PayU
  • Promos Sales native

Ops & compliance

  • RMA Returns native
  • GST invoices Auto PDF
  • Warehouses Multi-region

Customers & admin

  • Wishlist No plugins
  • OTP login SMS / WhatsApp
  • RBAC admin Roles & ops
Multi-vendor platform

Marketplace from ₹1.4L

Admin, vendor dashboards, buyer & seller apps, and affiliate payouts in one integrated build—fixed scope, not ₹5L+ agency quotes.

  • ₹1.4L Full platform
  • 45 days Typical go-live
  • 6 mo Support included
  • 0% Platform fees

Ops & payouts

Vendors, holds, commissions, GST.

Checkout

Split cart, UPI, COD, returns.

Four surfaces, one database

Admin, vendors, buyers, and affiliates share one synced data layer—no duplicate catalogs or payout logic.

Admin

RBAC · payouts

Vendors

Catalog · wallets

Buyers

Split checkout

Affiliates

3-level MLM

Transparent module pricing

Pick individual modules or take the full platform bundle—same stack, synced data, and milestone billing.

Web

₹60,000

Multi-vendor web portal

Admin portal, vendor dashboard, customer storefront

Buyer app

₹40,000

Customer mobile app

Native Android & iOS shopping and order tracking

Seller app

₹40,000

Seller mobile app

Native Android & iOS for vendors — catalog, orders, wallets

Full platform

₹1,40,000

total · all modules included

Complete integrated system

Synced database, gateways, MLM engine, 6 months support

  • Multi-vendor web portal ₹60,000
  • Customer mobile app ₹40,000
  • Seller mobile app ₹40,000
Payment schedule

Milestone payments

50% advance to start, 25% on first deployment, 25% once all feedback changes are completed — no full upfront invoice.

Build fee split
50% 25% 25%
  1. Advance

    Due when you approve scope and we begin the build.

  2. First deployment

    Due when your store or platform is first deployed (staging or production).

  3. Project completion

    Due once all agreed feedback changes are completed and signed off.

  4. 6 months

    Post-launch support

    Bug fixes, minor tweaks, and launch-window tuning — no extra retainer.

Smart Byte Labs team collaborating on commerce builds Surat · In-house
Our team

The team building your store

Engineers, designers, and commerce operators under one roof—shipping D2C, marketplace, and B2B builds for Indian founders.

  • Fixed-scope builds — no open-ended agency retainers
  • Next.js storefronts with Razorpay, GST, and returns native
  • India-wide delivery integrations from day one
Leadership

You will work directly with us—not a rotating agency bench

We scope, build, and ship in-house from Surat. Here is who replies to your messages and owns delivery on your project.

Pradip Parmar, founder of Smart Byte Labs

Pradip Parmar

Founder, Smart Byte Labs

Surat, Gujarat · serving India-wide

Real builds, real timelines—no stock-photo agency handoff.

Sadhana Parmar, CMO of Smart Byte Labs

Sadhana Parmar

CMO, Smart Byte Labs

Surat, Gujarat, India

Fashion & D2C go-to-market—scalable owned commerce for growing brands.

How it works

Build fast on owned commerce

From fit check to go-live—fixed scope, no surprise agency quotes.

  1. 01

    Free fit check

    2 minutes we map D2C vs marketplace

  2. 02

    Scope & build

    Wireframes, payments, GST, returns

  3. 03

    Go live

    QA, deploy, handoff

  4. 04

    Support

    6 months included on premium

Start your fit check

We reply within one business day

Contact us

Tell us about your product or platform

Share goals, timeline, and tech preferences. You will hear back from our leadership team with clear next steps—a scoped proposal, a call, or an honest referral if we are not the right fit.

Message us

Get in Touch

Tell us about your store, timeline, and budget. We read every submission and reply with clear next steps.

  • Reply within one business day
  • Scoped proposal or fit check — no generic sales spam
  • Based in Surat — serving Indian D2C brands nationwide
Prefer a call? Start the free fit check
What are you interested in? *
Book a call

Book my free commerce review

Start our 2-minute commerce fit check. When you are done, you can pick a time for your free review—we will confirm by email and come prepared with ideas for your store or marketplace.

Start free fit check

Call Us

Mon-Sat from 9am to 6pm

+91 8160356061

Our Office

Come say hello at our office locations.

312, Silver trade center, near Oxygen Park, Mota Varachha, Surat.

Email Us

Drop us an email anytime

support@smartbytelabs.com
Your margin stays yours

Keep more of every sale

Stop paying commission and app rent on every order. One owned store keeps checkout, GST, and data under your roof.

  • 0% commission No platform fee on every lakh you sell
  • ₹0 app rent Checkout, returns & GST built in — not billed monthly
  • 100% owned Your code, SEO, and customer data stay with you